My typical target audience would be universal (male/female) I have styled it & written it so it can appeal to both sexes
They are aged between 16-25 either in Uni or College/Six form, who’s always plugged into there iPod finding out what’s new in the music world, they don’t like to stick to just one genre of music they like everything, they enjoys going to many different gig’s & festivals all over the country from Glastonbury to V, Music is in there heart & soul. They have a part time job earning £400 a month, so has the flexibility to splash out on some luxuries while saving for Uni or clubbing. Living in the heart of London gives them the opportunity to go to many live acts from David Bowie too Eminem they've seen a far few and doesn’t want to stop. In there group they are known for their trendsetting and what’s new, they gets there before the crowd. They spends most weekends in Oxford Street venturing down to Camden town Buying clothing, vinyl’s, Cd’s & DVD’s.
They like living life to the max & the same goes with Their music.
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